How and Where to Focus Your Time and Effort

Not all inbound leads are created equal.

Would you want your SDR to spend the same amount of time researching and qualifying an eBook download as they would a high-scoring contact us submission? Ideally not – their time is too valuable to commit the same amount of effort for each lead that converts from your marketing efforts.

In this whitepaper, we break down the different types of MQLs and how to best follow up with each. We’ll also provide insights into how SDRs should prioritize and engage with each type of lead to improve conversion rates. Additionally, we highlight the importance of timely follow-up and using a mix of communication methods like phone and email to ensure efficient lead qualification.

Who is This For?

SDRs & Sales/Marketing Leaders

This whitepaper helps sales & marketing leaders better understand how to categorize and prioritize different MQLs. They can use that to help their SDRs create effective follow-up techniques to increase the likelihood of turning leads into sales opportunities.

Gain practical guidance for optimizing the MQL follow-up process, ensuring that sales teams make the most of every lead by engaging in a timely and personalized manner.