A Rev Dev FAQ
Opt In | Ep. 64
We Pepper Dan Paul With “Revenue Development” FAQs
Recently, we shed some of the “outsourced SDR services” terminology from our messaging.
Not because we felt like it was “harmful” or had a sudden change of heart – we did it because it no longer encompassed what we do as an organization.
A lot has changed in the 12 years that demandDrive has been around. We’re still building sustainable and scalable sales development programs for our clients, but lately, we’ve expanded our scope to offer additional services that address other parts of the sales funnel – namely additional marketing and RevOps services.
Read more about this new era for demandDrive here
That shift has pushed us into a new category of services: revenue development.
That change has spawned questions – from our current client base, from prospects, and from our partners.
So we wanted to sit down and answer some of the FAQs associated with this terminology shift and explain why we decided to go down this path – and what it means for the future of our business.
To guide us, we brought in Dan Paul, one of the co-founders here at demandDrive.
He’s been really bullish on this change and is helping spearhead a lot of the projects associated with us becoming a “revenue development agency,” so we figured he’s the best person for the job.