How Itai Amoza, Co-Founder & CEO @ StoryDoc, is building a tool to help sales reps flip a common objection into a competitive advantage.

Our Guest

Name: Itai Amoza

What He Does: As the CEO of Storydoc, Itai is on a mission to save the B2B world from boring PDF decks. He’ll happily talk with anyone about the intersection of data, tech, and storytelling.

Company: Storydoc

How to Connect: Itai’s LinkedIn

Let’s do a little “read and react” exercise. Below, you’ll find an objection that SDRs face on a regular basis:

“That sounds interesting. Why don’t you send me some information to look over and I’ll get back to you?”

How did you feel reading that?

Most current and former SDRs (ourselves included) probably felt a tinge of positivity followed by a slap of reality.

They said they were interested!

But when I send someone more info, they don’t always get back to me.

Maybe they’re just brushing you off. Maybe they really are interested. Either way, a lot of reps dread the next step in this process – sending an email off into the void, hoping to hear back.

And while there are plenty of tactics you can use to solidify those next steps (tentative date on the calendar, confirming the type of content they want to read, leveraging AI summaries), our guest for this podcast has turned his attention to the content itself.

Itai Amoza, CEO of Storydoc, believes that creating more interactive content to share with prospects not only helps with our objection scenario above but actually helps bridge the gap between that initial conversation and getting decision-makers on board.

We talk with him about the challenges SDRs face engaging prospects today and how they can tweak their processes to deliver a more personalized and compelling buyer experience.