Opt In | Ep. 28

There’s a lot of discourse around the value of research in the sales development world.

Is it worth the opportunity cost?

Should I minimize research to maximize activity?

Can prospects tell? Do they even care if my rep has done their research?

Valid questions – after all, managers want their reps to spend time on revenue-generating activities.

It’s easy to get lost in a research rabbit hole. Then…BAM! Hours have flown by with only a few activities to show for it.

Time management is a crucial component of a good research strategy. Without it, your ratio of research to activities ratio could be in jeopardy.

That’s why tactics like the 10-minute game exist. Originally an idea from the team at LeadIQ, it’s a “game” (more of a system) to help reps stay on track RE: balancing the quantity and quality of their outreach.

AJ and Alex dive into what the 10-minute game is, why it’s a solid way of keeping your SDRs on track, and how it can help optimize your research system.

Opt In to using fun & games to help optimize & structure your SDR research systems.

Oh, and we weren’t kidding. If you want to give the 10-minute game a shot, Alex and AJ are offering up their time for feedback! We’ll even do you a solid and drop their email addresses below:

✉️ aj.alonzo@demanddrive.com

✉️ alex.ellison@demanddrive.com

Happy prospecting!

AJ and Alex dive into what the 10-minute game is, why it’s a solid way of keeping your SDRs on track, and how it can help optimize your research system.

Opt In to using fun & games to help optimize & structure your SDR research systems.