Bariatric Institute
From zero to branded in two months: A modular, scalable web build for Bariatric Institute
The Challenge
Creating a brand and digital presence from scratch
The Bariatric Institute, a surgical weight loss center in Southern California, launched as a new brand with no digital footprint. They needed a web presence that established their identity, engaged patients, and was built for long-term growth. demandDrive defined the brand’s visual direction, designed an intuitive user experience, and launched a complete site in just two months.
- Patient-first experience: Navigation had to be clear, intuitive, and optimized for key actions like scheduling consults.
- No existing brand or website: Everything had to be built from scratch, from color palette to UX strategy.
- Speed without sacrifice: A fully functional site had to launch in just two months.
- Consistency across locations: Content and functionality needed to scale while maintaining brand cohesion.
The Solution
Brand identity from the ground up
Without an existing brand, we worked closely with the client to define core visual elements.
- Directed art and photography for on-site and location imagery
- Delivered multiple logo and color palette options
- Developed brand guidelines to support the site and future collateral
Modular Design
A modular design system built for reuse
To meet a tight timeline without sacrificing quality, we leaned into our modular design system. We built over 16 brand-specific modules with new content, intuitive functionality, and patient-first styling. Paired with 13 new, flexible templates and a standout “Advantages” module, the system gave Bariatric Institute a site ready to grow with their business.
Clean UX
A clean UX built for patients first
We designed the new site to be lean, intuitive, and focused on what matters most to patients. We placed procedure information, surgeon bios, and success stories front and center, and kept the navigation lightweight to make the experience seamless. The layout supports important conversion actions like scheduling an appointment while still giving users a clear path to all the information they need.
Development
Speed and scalability without compromise
We delivered the site, in under 60 days, using a highly-focused, module-based approach that kept quality high and development efficient. The CMS was fully configured to fit the client’s internal workflow, and we added and integrated HubSpot forms for effective lead capture. Fully responsive and performance-tested at launch, the new site was built to move fast now with room to expand in the future.
The Results
A scalable digital presence built to last
The Bariatric Institute now has a fully branded digital presence built for performance, scalability, and ease of use. Patients can quickly navigate to key information, while the client’s internal team has the tools and framework to easily manage content and grow into new locations.
- The new site is clean, intuitive, and designed for patient engagement
- Custom modules and templates make future expansion seamless
- Core conversion pathways are simple and accessible
- Brand visuals and messaging are consistent across the experience
More than this, we also provided marketing support including strategy, keyword research, paid ad campaigns, and a dedicated landing page. Everything came together on launch day, giving Bariatric Institute the unified foundation it needed for today and what’s to come.
Proven outcomes powering real business gains
Let’s discuss your growth goals
Results like this don’t come from a single tactic. They’re built by aligning sales, marketing, and operations around the full funnel to drive real, repeatable growth.
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