blumshapiro
A refreshing digital experience for one of New England’s premier consulting firms
The Challenge
Lower case. Big results. Building a refreshed digital home for a leading business advisory firm
blumshapiro is the largest regional accounting, tax and business advisory firm based in New England. From their HQ in Hartford, Connecticut, blumshapiro has been changing the way businesses do business for more than 35 years. Offering a variety of services including auditing, accounting, and analytics, blumshapiro shows clients how to learn from the past, interpret the present, and move into the future.
When it came time to refresh their online presence blum turned to us to design and implement a new website that would reimagine the user experience and highlight the firm’s thought leadership and expertise. Through thoughtful UX/UI we developed a site structure that not only improved engagement and conversion rates, it also provided blumshapiro a platform to move into their own future.
The Solution
A (big) step forward
blumshapiro challenged our designers, developers, and brand strategists to create an engaging digital presence that invoked the company’s “step forward” philosophy of continuous improvement. The project began with a complete reinvention of the original site architecture, organizing separate services with intuitive navigation and intelligent search. Working side by side with the blumshapiro team, we incorporated the new brand identity into a seamlessly responsive, cross-browser and cross-device user interface that caters directly to the firm’s key audiences.
It’s all about people
blumshapiro’s greatest asset is its people. The firm employs some of the best and brightest consultants across multiple areas of expertise. So in redesigning the website, our team focused on increasing visibility — both on the site and in search engines with a comprehensive SEO strategy. We implemented contextual modules and authorship, and designed a new “Insights” blog with improved categorization and filtering to deliver hyper-specific content on-demand.
The Result
Together again
Prior to the engagement, site content was spread across multiple subdomains and thousands of URLs, poorly optimized for search. Our technology team got to work, exporting, categorizing, and optimizing legacy content, and migrating every piece of content on to a single domain. Titles, tags, meta descriptions, and 301 redirects were also implemented as an SEO best practice.
How do you translate more than 35 years of industry-leading expertise into a single website? Working with blumshapiro, we took that challenge head-on, designing, developing, and optimizing an online presence for the New England consulting firm that introduces blumshapiro to potential clients through engaging design, search-optimized thought leadership, and intuitive navigation. Migrating thousands of pages and consolidating multiple subdomains, we held true to blumshapiro’s tagline, delivering a true, digital “step forward” for a brand already focused on the future.
Proven outcomes powering real business gains
Let’s discuss your growth goals
Results like this don’t come from a single tactic. They’re built by aligning sales, marketing, and operations around the full funnel to drive real, repeatable growth.
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