Clynk
A playful, powerful new site for a recycling leader
The Challenge
Bringing energy, clarity, and simplicity to the recycling experience
CLYNK is on a mission to make recycling easier, more accessible, and more meaningful for communities across the Northeast. But their old website didn’t reflect the energy of the brand or the simplicity of the service.
With different user types and state-specific recycling rules, a straightforward process felt complicated. At the same time, critical actions like app downloads and account signups weren’t being prioritized, and common customer questions were going unanswered, adding pressure on internal teams.
The new site needed to fix all of that, while aligning with VIA’s brand work and integrating with CLYNK’s existing tools and systems.
Strategic Alignment
Translating brand energy into a digital foundation
CLYNK’s website redesign required a deeply collaborative and strategic approach to fully realize the potential of their updated, playful brand identity. Working closely with their internal team, IT and developer resources, and marketing partner VIA, demandDrive focused on aligning every aspect of the new site with their new, vibrant identity.
Visual Identity & Execution
Collaborative, brand-aligned approach
demandDrive partnered with CLYNK’s internal teams to ensure the site matched their new brand and worked seamlessly with their existing systems, including a detailed discovery project to help CLYNK decide on the perfect approach. This close collaboration kept development on track and empowered CLYNK’s team to manage the site confidently after launch.
Custom homepage animations were combined with playful illustrations to bring CLYNK’s personality to life online. Vibrant visuals were balanced with a clean, open, and modern design that reinforced the brand’s focus on both environmental impact and community.
Behavior-Driven Design
Smarter navigation and user flows
CLYNK’s information architecture was completely redesigned, making it easier for users to navigate the sometimes complex, state-specific recycling rules. Clear pathways were created for CLYNK’s core audiences, including individual consumers, nonprofits, retailers, and beverage manufacturers, allowing everyone to quickly and easily find what they needed. An approachable “How to CLYNK” experience was added, making recycling feel simpler, while being more engaging and more rewarding for every visitor.
performance optimized
Conversion-driven user experience
demandDrive helped Clynk totally reimagine their approach to “conversions” on the site, putting more emphasis on both app downloads and the seamless connection between the website experience and the in-person/app experience.
A much more dynamic and information-rich FAQ experience was built to answer common questions and reduce the load on CLYNK’s busy customer service team. The drop-off locator tool was updated and redesigned for a smoother, more user-friendly experience that better matched the site’s updated look.
The Results
A refreshed brand experience that delivers
The new CLYNK site bursts with energy, and brings the refreshed brand to life through dynamic, engaging visuals and a welcoming, professional design. The updated navigation is intuitive and user flows are mapped thoughtfully and intentionally, making recycling easy and genuinely rewarding for everyone. Clearer calls to action and a streamlined FAQ, allow customers get answers faster while key conversion goals, like app downloads, are better supported. The project’s collaborative spirit ensured a smooth launch and built a strong foundation for continued partnership in the future.
Proven outcomes powering real business gains
Let’s discuss your growth goals
Results like this don’t come from a single tactic. They’re built by aligning sales, marketing, and operations around the full funnel to drive real, repeatable growth.
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