Building a unified sales and marketing engine for Jordan Transformer
Through aligned execution and shared ownership, demandDrive became more than a service provider. We became Jordan Transformer’s integrated partner, driving their full go-to-market strategy.
Overview
From outbound to ownership
Jordan Transformer initially approached demandDrive to support a specific objective: improve outbound prospecting in a complex, niche market. The early goal was to identify and engage key accounts more effectively.
What they got was far more than additional support and more effective SDRs; they experienced what happens when strategy, execution, and alignment work together. What started as focused SDR support evolved into a fully integrated sales and marketing engine; an aligned team with a shared system and complete operational clarity from first touch to qualified opportunity. That success laid the foundation for a much deeper partnership.
Integrated Sales & Marketing
Turning engagement Into execution
From the beginning, demandDrive built campaigns that didn’t just deliver leads. They gave the sales team direct and meaningful context for action.
Instead of passing along form fills or ad clicks, we built systems where every marketing touchpoint flowed directly into, and enhanced, the sales process. Prospecting and marketing worked in parallel. While SDRs conducted account based outreach, marketing delivered ABM programs that drove awareness, engagement, and brand presence. As reporting continually improved, our strategy sharpened. Both teams grew smarter, and SDRs were able to target much more precisely and follow up more effectively.
This level of integration gave Jordan Transformer complete visibility into how their entire demand engine was performing. It also gave them confidence that every part of it was working in concert together.
Sales Alignment
Built for a unique market
Jordan Transformer operates in a highly specialized space with limited competition, long sales cycles, and complex technical buying requirements. Standard tactics were never going to be enough.
We built a hybrid sales and marketing program tailored to their hyper-specific market dynamics. That included message development, account targeting, lead scoring, and reporting systems. The SDR and marketing teams worked as one, adjusting strategy in real time based on buyer behavior and performance data.
This was not a retrofitted solution. It was a custom, purpose-built system created from the ground up and tailored directly for Jordan Transformer’s unique needs.
Campaign Execution
The result of trust, Not just strategy
As results continued to build, so did the relationship. What began as a more focused project grew into a complete partnership. This wasn’t the result of a handoff. It was the outcome of clear communication, complete alignment with their internal goals, and consistent, measurable performance.
Jordan Transformer didn’t move their entire go-to-market operations to demandDrive out of necessity. They did it because we built a system around their needs, not our assumptions. Instead of forcing them into a pre-packaged solution, we customized every element to match their actual workflow and goals. That’s why it worked better—it was designed for them specifically, making their sales efforts faster, more efficient, and genuinely aligned with how they do business.
There were no internal gaps to fill and no need for extra oversight. With marketing and sales operating as one, demandDrive became a fully integrated extension of the business. As Demetra Crotty, Jordan Transformer’s marketing account manager, put it, “We have built a unified approach that helps attract more leads and grow the business.” Together with Drea leading the sales team, they’re proud to serve as Jordan Transformer’s complete sales and marketing operation.
Performance Visibility
The power of a unified sales & marketing team
Jordan Transformer didn’t set out to build a fully unified sales and marketing engine. But as demandDrive delivered results, proved the value of alignment, and built trust across every touchpoint, the relationship naturally evolved. What began as focused support became something much more powerful: a single, integrated team driving measurable performance.
- A direct connection between marketing engagement and sales results
- Faster SDR follow-up driven by real-time insights
- Smarter targeting powered by shared strategy and data
- A scalable system that replaced friction with forward momentum
Just as importantly, they gained complete operational clarity. Every part of the process, from initial outreach to qualified opportunity, was owned by one aligned team with shared goals and full accountability. It didn’t just improve efficiency. It created a system where sales and marketing moved together, and results followed.
The Results
A new model for growth
What demandDrive built with Jordan Transformer wasn’t just a high-performing system. It was a completely new operating model that replaced disconnected teams and manual handoffs with clarity, speed, and shared momentum.
By embedding strategy and execution inside a single unified team, Jordan Transformer unlocked more than efficiency. They gained a scalable, repeatable way to grow.
Proven outcomes powering real business gains
Let’s discuss your growth goals
Results like this don’t come from a single tactic. They’re built by aligning sales, marketing, and operations around the full funnel to drive real, repeatable growth.
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