Medrio Security
Medrio drives $16M in pipeline revenue with demandDrive’s Sales Development Support
$16M
In 2023, 57% of qualified meetings converted to stage 2 opportunities, totaling $16M in pipeline revenue.
$3.2M
15% of those opportunities became closed won deals, totaling $3.2M in revenue.
The Challenge
A revenue-focused prospecting strategy that delivered $16M in pipeline and $3.2M closed
Cold outbound prospecting isn’t easy – and that’s especially true in the clinical trials space. Medrio sells a complicated product to incredibly sophisticated buyers, and they found it hard to build an SDR function that was able to both engage with their target audience and stay with the company long-term.
They began to search for a partner that could help them both strategically penetrate target accounts and provide a steady stream of high-quality prospecting over an extended period of time.
The Solution
What we did
Medrio chose demandDrive for its healthcare expertise and continuity of service, ensuring no production gaps if a rep departed.
The partnership leveraged demandDrive’s certified SDRs and proprietary Sales Development Process, which identifies key target accounts matched to Medrio’s ICP, adds relevant contacts, generates pipeline, and passes qualified, sales-ready opportunities to the AE team. A dedicated management layer supported planning, reporting, and strategic execution across multi-channel outbound campaigns.
Case Studies
Proven results powering real business gains
Let’s discuss your growth goals
Results like this don’t come from a single tactic. They’re built by aligning sales, marketing, and operations around the full funnel to drive real, repeatable growth.
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