Helping Meridian Bioscience power better diagnostic decisions
The Challenge
A new site for the brand rollout
Under new leadership, Meridian sought a brand refresh. After working with a local agency to establish new brand assets, we worked with Meridian to design and develop a website that would unveil their new look and cement their position as a leader in the industry.
With hundreds of product variations, the site required intelligent product organization and information architecture, accompanied by a content strategy that delivered an authentic expression of their new visual identity.
Designing for diagnoses
When redesigning the site experience, we had to organize the complex product lines that stretched from lead testing devices to stool sample transport.
Understanding that most users knew the specific human condition they were trying to test for (for example, strep throat within pediatrics), we worked with the Meridian team to classify products and direct users to them. In tandem, we allow users to still search for products by specific platform.
The Result
Getting the brand back together
When we build websites, we expand on visual concepts while remaining faithful to established brand components. In the case of Meridian, we created a color coding system used to identify different human conditions throughout the site.
We relied on layouts that focused on human-centric photography and copy that supported their mission – to empower and connect their consumers and partners. We worked with other client vendors to bring consistency across all brand touchpoints.
Proven results powering real business gains
Let’s discuss your growth goals
Results like this don’t come from a single tactic. They’re built by aligning sales, marketing, and operations around the full funnel to drive real, repeatable growth.
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