Powering breakout event attendance for NMETC

The Challenge

New event. Niche market. Limited brand visibility.

NMETC faced a tough set of marketing challenges:

• Launching a first-of-its-kind event with no historical performance data
• Reaching EMS professionals across New England
• Engaging alumni and drawing in local community interest
• Promoting to a niche, technically savvy audience with low organic search volume
• Building attendance fast with a limited window and budget

Traditional platforms like Facebook and Google Ads were the first choice for driving precise engagement – but we thought it was also time to try something different.

Best of all? We only had 90 days to make an impact.

The Solution

Boosting registrations with a multi-channel approach

By combining traditional social channels with Reddit advertising, we helped NMETC build relevance, trust, and enhanced targeting. Here’s what we did:

• Collaborated with Reddit’s ad team to design and launch self-serve campaigns
• Geo-targeted users in New England and Massachusetts
• Placed ads in relevant subreddits like r/EMS, r/Boston, and r/Massachusetts
• Developed creative that blended seamlessly into the Reddit experience
• Prioritized relevance and conversion over vanity metrics

This approach aligned perfectly with demandDrive’s belief in tech-enabled, channel-smart, and audience-first marketing.

Why it Matters

More than a successful event. A strategic win.

NThis campaign exemplifies how we help clients:

• Break into niche markets with the right message and channel
• Validate new tactics without overextending internal resources
• Blend creative, technology, and strategy for results that scale

Whether it’s your first event or your fiftieth, demandDrive finds the smartest path to connect with your audience and convert.