Restor3D
Fusing innovation & function with a digital evolution for restor3D
The Challenge
Seamlessly integrating brands to create a cohesive digital experience
restor3D is a pioneer in orthopedic solutions, leveraging cutting-edge 3D printing technology to create highly personalized implants and surgical tools for knee, hip, spine, foot, and ankle care.
Following their acquisition of Conformis, restor3D needed to integrate Conformis’ product offerings into their portfolio while phasing out the Conformis name. The new website had to:
- Showcase restor3D’s leadership in orthopedic innovation through modern, user-centric design.
- Serve diverse audiences, including healthcare professionals, patients, and shareholders.
- Provide intuitive navigation and tailored user journeys to enhance product discovery and education.
- Include advanced analytics to track user behavior and support data-driven growth.
The project was an evolution of an established partnership, requiring the consolidation of legacy content, new product offerings, and a unified brand identity.
Information Architecture
Setting the course with strategic planning
We began by rethinking the site’s Information Architecture (IA) to unify the offerings of both Conformis and restor3D under a single cohesive brand. The goal was to create intuitive user journeys for distinct audiences, including healthcare professionals and patients, while ensuring product exploration felt seamless and accessible.
We made it happen by supporting both paid and organic growth strategies that would speak to each brand’s unique values, while at the same time guiding audiences deeper into critical website content and valuable site sections to highlight key messaging and drive a more robust digital experience.
High-Fidelity Wireframes
Taking a close look through UX design
To bring the IA to life, we developed high-fidelity wireframes that visualized the site’s structure and navigation in detail. These wireframes ensured alignment with restor3D’s team, eliminating surprises as the project transitioned from UX to visual design. The wireframes also focused on creating a clear distinction between patient-focused and physician-focused content, streamlining access to relevant information.
Visual Design
An elevated visual design
Our visual design approach emphasized accessibility, engagement, and alignment with restor3D’s innovative brand identity. The design features a modern, responsive layout optimized for desktop and mobile users, with a clean, professional aesthetic that reflects restor3D’s leadership in the orthopedic field.
Technology Infrastructure
Development focused on security, scalability and usability
The website was built on a secure and scalable WordPress infrastructure to support restor3D’s need for a flexible, easy-to-manage back-end. We optimized the content management system (CMS) to streamline workflows for the restor3D team, reducing administrative complexity while ensuring compliance with industry standards.
The Results
A unified, engaging digital experience
- Seamless brand integration: The website fully integrates Conformis products into restor3D’s portfolio, ensuring continuity for customers and showcasing expanded capabilities.
- An enhanced user experience for all audiences: Intuitive navigation and tailored journeys make it easy for healthcare professionals and patients to find what they need.
- Built for data-driven growth: Advanced analytics provide insights to optimize engagement and support long-term growth.
- Scalable infrastructure for what’s next: The WordPress platform ensures a secure, scalable foundation with an easy-to-manage back-end for seamless updates and growth.
Proven outcomes powering real business gains
Let’s discuss your growth goals
Results like this don’t come from a single tactic. They’re built by aligning sales, marketing, and operations around the full funnel to drive real, repeatable growth.
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