Helping a leading advocate for LGBTQ+ elders extend their impact nationwide
The Challenge
Building strategies that help improve the lives of LGBTQ+ elders
As more LGBTQ+ people reach retirement age, the social and economic challenges they face take on even more urgent importance. For SAGE, that means it’s more important than ever for their message and services to reach as many people as possible.
From our first marketing engagement to our ongoing strategic partnership, we’ve been proud to partner with SAGE to help spread their message far and wide. The result: a foundation to bring the SAGE message to more and more LGBTQ+ elders nationwide today, and well into the future.
The Solution
Building awareness through powerful creative campaigns
Our partnership with SAGE started with a simple goal: to drive awareness and engagement with specific initiatives aimed at solving some fundamental challenges faced by LGBTQ+ elders. In this case, that meant maximizing engagement with their free financial wellness platform, SAGECents.
The result: even more visibility of the SAGE mission among those who need it most, and the beginning of a growing partnership between our teams.
Maximizing B2B connections with the right marketing mix
SAGE isn’t just an advocacy organization—they also provide some of the nation’s most trusted services for businesses looking to strengthen and promote their commitment to improving the lives of LGBTQ+ elders.
We knew that engaging these industry players meant reaching them where they’re looking. That’s why we deployed a dedicated B2B campaign to support SAGE’s National LGBTQ+ Elder Housing Initiative, which partners with builders and developers to help LGBTQ+ elders access to safe, affordable, and affirming housing.
Our campaign centered on engaging these professionals with ad creative, promoted articles, landing pages, and digital guides designed to educate, inspire, and make those industry connections. The result: record-breaking engagement with educational content, and a steady pipeline of much-needed connections.
The Result
Building the foundation for a nationwide brand
Our engagement with SAGE has evolved into something so much more than just a client-agency relationship. Now, it’s a real partnership—and that means we’re working closer than ever across all of their initiatives.
We’re working with SAGE to maximize their potential across their initiatives, including highly involved strategic guidance to help support their cross-initiative and nationwide outreach. Together, we’re building a real foundation for everything SAGE has planned.
Proven outcomes powering real business gains
Let’s discuss your growth goals
Results like this don’t come from a single tactic. They’re built by aligning sales, marketing, and operations around the full funnel to drive real, repeatable growth.
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