Smartlinx
Smartlinx unlocks high-impact returns with demandDrive’s paid media relaunch
Overview
The challenge
Smartlinx had a strong product and clear market fit, but their digital campaigns were not producing the performance they needed. Previous efforts lacked coordination across platforms, making it difficult to scale results or track meaningful return. They needed a partner to overhaul the strategy, sharpen targeting, and deliver results across every stage of the buyer journey.
467%
Return on ad spend within the first year
60%
Reduction in cost per demo request
453%
Improvement in CTR
243%
Increase in demo request conversion rate
50%
Increase in demo requests with a 51% decrease in budget
The Solution
What we did
demandDrive led a full relaunch of Smartlinx’s paid media strategy across Google, Microsoft, Meta, and LinkedIn. We created segmented audience groups to ensure each platform spoke directly to the right buyer, and tailored messaging for awareness, consideration, and conversion stages. This approach allowed us to maximize engagement while minimizing wasted spend on unqualified traffic.
Tracking success
We also built out a detailed performance framework to track return on ad spend, cost per lead, and conversion rates by channel. This allowed us to quickly identify what was working, shift budget accordingly, and improve results over time. Our ongoing testing and refinement helped establish a consistent pipeline of high-quality leads tied directly to revenue growth.
Proven outcomes powering real business gains
Let’s discuss your growth goals
Results like this don’t come from a single tactic. They’re built by aligning sales, marketing, and operations around the full funnel to drive real, repeatable growth.
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