Stephanie’s Restaurant Group
Good taste, on demand
The Challenge
Serving up a fresh digital experience for modern foodies
While Stephanie’s Restaurant Group has long cooked up cuisine at the cutting edge, when the company came to us, its website was outdated and not ready for today’s mobile-first, social media-addicted foodies.
To match the company’s trademark “sophisticated comfort food,” Stephanie’s needed a website serving up a user experience that’s clean, classy, and Instagram-ready.
The Solution
Bringing sophistication to the masses
We partnered with Stephanie’s to combine multiple restaurant locations into a single, responsive website.
Leveraging intelligent information architecture and cutting edge, thoroughly Instagram-able design, we built a site focused on the user experience, and created the infrastructure necessary to boost engagement and drive reservations.
The Solution
Today’s special, built for tomorrow
The old location websites were built for a pre-mobile internet, so our priority was to create a future-proof, responsive design that was intuitive and seamless across all devices. We optimized the experience based on user intent, highlighting restaurant hours, what’s on the menu, and how to make a reservation. We also directed professional on-location photography to put Stephanie’s delectable food and dining environments front and center.
The old location websites were built for a pre-mobile internet, so our priority was to create a future-proof, responsive design that was intuitive and seamless across all devices. We optimized the experience based on user intent, highlighting restaurant hours, what’s on the menu, and how to make a reservation. We also directed professional on-location photography to put Stephanie’s delectable food and dining environments front and center.
The Result
Achieving results
From creme brûlée to craft cocktails, Stephanie’s Restaurant Group goes all in on everything it does. So it only made sense to pair the website redesign with a launch campaign to re-engage regulars and introduce first-time customers to the brand. With custom landing page design and social media strategy, we created a Facebook-driven sweepstakes delivering a 5x return on media.
From the navigation to the menu design, this site was meant to show off Stephanie’s Restaurant Group’s culinary flair and contemporary casual style. With a reimagined site structure, mouth-watering design, and a social media-driven launch strategy, we delivered a cohesive, premium experience worthy of one of Boston’s most beloved brands.
Proven outcomes powering real business gains
Let’s discuss your growth goals
Results like this don’t come from a single tactic. They’re built by aligning sales, marketing, and operations around the full funnel to drive real, repeatable growth.
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