Campaign creative you can take to the bank
The Challenge
Content and copy that builds trust and drives interest
SunTrust relies on a full arsenal of digital marketing tools to connect with potential clients, but keeping the multi-billion dollar company’s content pipeline full can be daunting. Looking for a creative jumpstart before the peak season for student loan applications, SunTrust and its partners turned to us for updated copywriting and design on emails and banner ads.
The Solution
The benefits of collaboration
From onboarding to final execution, we worked closely with the SunTrust team to make the process seamless. By integrating tested project management workflows and efficiently delegating tasks, we delivered assets on time and on budget. In the end, we launched high-performing, on-brand creative that drove bottom-line results — in record time.
Our strategists worked closely with the SunTrust marketing and product teams to identify key demographics and user personas for the campaign. For creative inspiration, we dug deep into consumer trends, developing bold, confident copy and design that resonates with college students and parents alike. And all that research paid off — our approachable tone increased open rates, drove engagement, and increased overall application submissions.
The Result
“You’re approved!”
Tightly integrated with the SunTrust marketing and product teams, our copywriters immersed themselves in the brand’s voice and tone to craft high-performing email and ad copy. Designed to be attention-grabbing, contemporary, and confident, the new copy dramatically increased open and click-through rates and presented a product not often considered “fun” in a fresh new light. To top it all off, our collaborative approach expedited rounds of review. “You’re approved,” indeed.
Delivering an end-to-end campaign in record time, we helped SunTrust drive more loan applications than ever before. By implementing efficient workflows and immersing ourselves in the company’s existing processes, our strategists, copywriters, and designers allowed the SunTrust team to spend less time on campaign development, and more time closing new business.
Proven outcomes powering real business gains
Let’s discuss your growth goals
Results like this don’t come from a single tactic. They’re built by aligning sales, marketing, and operations around the full funnel to drive real, repeatable growth.
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