TDS

Tackling complex digital transformation at the speed of business

The Challenge

A website to match the strength of their software

As many companies do, TDS found themselves in a crucial spot — in order to scale, they needed to reposition themselves as a software-first company with TransitionManager as the crown jewel. This required a full redesign of their outdated website, including a new visual language, copywriting, and information hierarchy. Our teams had to work together to accelerate change and bring TDS into a new era.

"The payoff was the transformation — underneath the stock imagery was an identity waiting to emerge."

Joe Gallo

Senior Web Designer

Illustration of a tech ecosystem featuring cloud computing, networking, cybersecurity, and a TM logo at the center.

The Solution

Illustrating migration

The TDS site needed to be able to stand on its own in a very competitive environment. We reimagined how to best communicate TransitionManager services by using a more playful illustration style — not only bringing in contemporary visual elements, but also more thoughtfully explaining how TransitionManager ties together multiple services.

Bringing balance to the IT force

In order to reposition the company properly, we completely refreshed its visual elements to highlight the updated content hierarchy. This led to clearer user flows into important TDS products and services.

Illustration of a laptop displaying a website with four colorful cards featuring icons and text against a light blue background.
Website layout showcasing IT management solutions with text sections and colorful graphics for system integration and network management.

The Result

Show and tell

The legacy website was awash with stock imagery that was more representative of their services and not software — in addition to detracting from brand equity. We worked with TDS to remove stock photography and replace it with UI screenshots and imagery that was more indicative of the value TransitionManager brings to clients. This brought the site up to par with modern, more familiar software-focused experiences.

Proven outcomes powering real business gains

Two women talking at a café table with a laptop, discussing data-driven donor acquisition strategies.

Higher Education

Making Gravyty discoverable, cited, and competitive in both traditional and AI-driven search.
Three promotional digital flyers about AI tools and alumni engagement featuring diverse people using a laptop.

Professional Services

Powering a 20% drop in cost per lead within the first month, followed by rapid and sustainable growth at scale.
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Cybersecurity

Helping a provider of online corporate training reach the right audiences in the right places.
Mobile phone displaying text about enterprise software for quantum revolution on a dark, dotted background.

Software

A new site for a company that solves the problems of tomorrow.
Person holding a smartphone, typing a message or browsing online, against a blurred background.

Software

Getting the word out with a reimagined website experience.
Computer monitor displaying a detailed analytics dashboard with charts, graphs, and data metrics on a dark interface.

Cybersecurity

Building and scaling an outbound sales team to reduce churn, test strategies, and support long-term growth.
Digital security concept with a padlock in the center of concentric circles representing data protection and cybersecurity.

Cybersecurity

Boosting pipeline and ROI with demandDrive as a sales development partner.
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Healthcare

Scaling B2B sales, generating 4-6 outbound meetings per SDR monthly and expanding market reach and broker relationships.

Let’s discuss your growth goals

Results like this don’t come from a single tactic. They’re built by aligning sales, marketing, and operations around the full funnel to drive real, repeatable growth.

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