Team IMPACT

Connecting heroes with their inspiration

The Challenge

Visualizing and connecting a vibrant community

Team IMPACT is an organization that connects children with often debilitating, chronic diseases, with NCAA collegiate teams that offer mentorship and, oftentimes, lifelong friendships. This means that the organization is responsible for forging these connections between parent, child, and student-athlete, which requires transparent communications that build excitement and, most of all, trust.

We partnered with Team IMPACT to design and develop their new website experience – one that captured the spirit and excitement of when a child is paired with a collegiate team and how that leads to significant positive outcomes for everyone involved.

Collage of a young girl and basketball players in action with colorful text boxes highlighting various aspects.

The Solution

Building better outcomes through teamwork

One of the main challenges that Team IMPACT was experiencing was storytelling. There was such a profound story to be told – one that could provide clarity into the process, while not bogging down the program’s positive impact and energy. This was addressed on the new site through “a day in the life” – utilizing both sides (child and team perspectives) of the same case in order to explain the different points of view.

The Result

A team for every child

Team IMPACT partners with hundreds of colleges and universities across the nation so that every eligible child is paired with the perfect program. While the previous list of partner programs was awkward and cumbersome, we implemented a new filterable database of institutions that shows applicable programs and participation history. This highlighted not only the breadth of partners, but also allows families to search for the perfect school for their child.

“I always feel like our work makes a difference, but in this case we were truly able to make an IMPACT. It’s an amazing feeling at the end of the day to think we were able to help them potentially connect more children with teams.”

Travis Pease

VP of Design

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Let’s discuss your growth goals

Results like this don’t come from a single tactic. They’re built by aligning sales, marketing, and operations around the full funnel to drive real, repeatable growth.

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