A bold and personable design for an independent insurance company

The Solution

Paving paths to solutions for any type of property and any budget

By clearly and immediately separating the user journeys into two routes (business and personal) we help users get on a fast track to discovering the right resources and solutions for them. The different coverages are intuitively labeled and organized into confidently presented menus.

Every card is on the table. There’s nothing for users to dig through or parse out, all the information they need is delivered promptly and legibly.

The Result

Demonstrating thought leadership through educational content

The Andover Companies new website also contains a library of educational content for users to explore. Notably, almost all of the blogs are meant purely to inform and are not promotional. They are useful tips for property owners looking to safeguard their assets. Many blog posts contain advice on what to do in certain unforeseen situations or how to ensure that readers’ homes and businesses are protected against the elements.

This sort of insightful content demonstrates a deep knowledge of the industry and a genuine care for the well-being of existing policyholders and new visitors alike.

Leveraging history while embracing modernity

We wanted this website to look and feel new, not just because it creates an elevated user experience, but also because it shows that this company has its finger on the pulse of what’s current and what’s upcoming. They aren’t just a centuries-old insurance company, they’re a proactive leader in the field. They realize that the world is always changing and it’s important to stay up to date if they’re going to provide actionable and relevant solutions.

We accomplished this by building a site that incorporated highly responsive and sleek design elements. The client also helped us by providing content related to modern insurance concerns such as cyber security, identity theft, systems insurance, and loss of business income insurance, all of which have come to the forefront in recent years.

However, amidst all of this newness, we didn’t want to dilute the fact that Andover is a brand steeped in tradition. Part of what sets them apart is their extensive history and strong pedigree. So, while our team made sure to give the site a modern feel, the overall look retained the class and grace of a longstanding and well-established brand.