onDemand: Cold Email Teardown and Engagement Tactics

Every message you send trains people to open or delete your next message. But more importantly, it trains them to view you as a trusted resource or as a nuisance.

And if you’re viewed as a nuisance, success will be hard to come by.

That’s why good email copywriting and engagement tactics are so valuable for SDR teams. They help build the trust and credibility your team needs to succeed in this modern sales environment.

And Maggie Blume of Mailshake, our newest onDemand guest, is one of the people helping teams get their hands dirty by experimenting with different email structures and engagement tactics.

We sat down with Maggie to talk about what’s wrong with most cold emails today and how teams can make strategic tweaks to get more replies. They even break down a cold email that was sent to AJ to help illustrate their points.

It doesn’t matter if it comes from the SDRs, their managers, or your enablement team – someone in your org should be responsible for staying on top of what works and what doesn’t in the world of cold email. Consider this event a crash course!