How to Pilot Account-Based Funnel Management at Your Company

Account-based marketing (ABM) + account-based sales development (ABSD) = account-based funnel management (ABFM)

Join Lindsay Frey, President, demandDrive, and Lora Kratchounova, Principal, Scratch Marketing + Media, for this discussion of what sales and marketing organizations must do to join forces and launch a true account-based approach that will maximize penetration of the accounts that matter most to their business.

In this webinar, we will:

– Walk you through the best practices in creating an ABFM pilot and what pre-conceived notions you should throw out;

– Showcase the importance of sales and marketing alignment in the new ABFM world;

– Share key findings from our industry report and survey of over 100 marketing and sales professionals