onDemand: What We Learned After Rewriting 50+ Sales Emails

In today’s fast-paced world, sales development representatives (SDRs) play a critical role in driving revenue growth. However, for SDRs to be successful, they need to be aligned with the messaging and goals of the leadership team.

And that’s something we haven’t seen lately. After all, email send rates are at all-time highs and response rates are at all-time lows.

What’s going on? Where are most SDRs falling short, and how can leadership bridge that gap and enable reps to send out more compelling emails?

We turned to Greyson Fullbright for some answers. Greyson is the Entrepreneur In Residence at SalesEngine, the founder & creator of SDRevolution, and an all-around email mastermind. 

But more importantly, he helped run the SDRescue series – a live show where he and a guest broke down sales emails and rewrote them in front of a live audience.

And during his time evaluating and rewriting emails, he picked out a few common areas of opportunity:

1. Targeting Strategy

2. Adding Actionable Value

3. Catching Attention and Creating Curiosity

AJ and Greyson cover each of the above in-depth and share what both SDRs and sales leaders can do to create a more cohesive and compelling email strategy.