Zapata
Quantum computing software just became more digestible.
¡Viva la Revolución! We built a new site for a company that solves the problems of tomorrow.
The Client
The quantum revolution, that is. Zapata, an enterprise-level quantum software developer, spun out of Harvard in 2017 with a mission to utilize quantum technologies to solve complex business problems for clients. Building on their proprietary Orquestra™ platform, Zapata takes an innovative approach to working with their clients at scale.
The Challenge
Zapata has been working with us to translate their brand digitally through a redesigned microsite and full-scale marketing site. Throughout the life of the relationship, we have become an important partner for Zapata in the creation of brand assets and positioning.
"Even if it was only scraping the surface, delving into the world of quantum was necessary for effective design."
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The solution
Visualizing quantum.
For those not immersed in the quantum computing world, practical applications can be hard to grasp. While this site was not meant to be a broad educational tool for quantum, it had to make the value of quantum solutions — specifically those delivered by the team at Zapata — understandable for all audiences. We achieved this through discovery sessions with the client that led to creating visual assets to promote Zapata’s value.
The Result
Creating a connection.
The team at Zapata is smart — like, wicked smart. To highlight their brilliant achievements and publications, we created a filtering system for their research, along with authorship attribution and related publications. This allows users higher visibility into the team behind the products and services.
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