EXO
Helping a POCUS leader sharpen their marketing to drive crystal-clear results.
We supported Exo in launching a smarter, multi-channel paid media strategy that scaled leads, lowered costs, and quadrupled conversions.
How we helped
Industry
Key Market
North America
Growth Stage
Enterprise
Program Results
About Exo
Visionary tech making the invisible, visible.
Exo is transforming how ultrasound is delivered by putting high-quality imaging into the hands of clinicians at the point of care. Their Exo Works platform streamlines image capture, interpretation, and sharing—helping reduce burnout, improve workflows, and support better patient outcomes.
The Challenge
Breaking through the noise to bring innovation to market.
As Exo prepared to launch its next-generation ultrasound platform, the challenge wasn’t the technology—it was cutting through the noise of a crowded healthcare market. They needed a partner to build awareness, engage the right provider audiences, and turn interest into action through targeted campaigns, compelling messaging, and full-funnel lead nurturing.
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The solution
Giving users a clear picture of all Exo has to offer.
We knew that Exo needed some powerful campaigns and strategy to make a mark on their industry, and to capture the attention of HCPs. We deployed a mix of digital support and creative to help them do just that.
- Media planning
- Paid social creative & campaigns
- Paid search copywriting & management
- Design support & visual creative
- HubSpot CRM support & consultation
Strategic activation across every channel
To build momentum for Exo’s next-gen ultrasound platform, demandDrive launched a multi-channel digital strategy focused on scale and precision. From paid search to social media, we developed campaigns and creative that spoke directly to provider pain points—driving awareness and accelerating adoption.
Building a smarter funnel behind the scenes
Behind the campaigns, we helped Exo optimize operations with HubSpot consulting and remarketing strategy. Every engaged lead was tracked, segmented, and nurtured—making their marketing efforts more efficient and their pipeline easier to manage.
program results
How we made an impact
- 412% increase in conversions since partnering with demandDrive.
- 373% increase in marketing qualified leads (MQLs).
- 31% reduction in cost per conversion
- 25% reduction in cost per qualified lead (MQL)
Case Studies
Proven results powering real business gains.
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