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Delta Electronics

Building a scalable, engineer-first web experience for an RF tech leader. 

Delta RF Technology partnered with demandDrive to transform their site. The new user experience streamlines product discovery and reinforces Delta’s position as a leader in the RF space.

How we helped

Industry

Key Market

Global

Growth Stage

Enterprise

The Client

Delta Electronics Manufacturing has more the a half-century of experience supplying high-performance radio, RF, and microwave components. Products include the full range of parts and supplies, with connectors, adapters, and accessories trusted by engineers across the military, aerospace, communications, and test and measurement sectors. Delta built its reputation on reliability and responsiveness.

The Challenge

Delta’s existing website couldn’t keep pace with the company’s growth or the technical demands of the engineers that made up its primary audience. The product catalog was presented as static PDF downloads, which made searching and discovery difficult and was disconnected from how engineers used the site.

Delta was in need of a complete, scalable digital solution that could meet the needs of technical users while better showcasing the differentiators that built Delta’s reputation.

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Product page for HN Straight Clamp Male for DHP 500 Cable, showing specifications and request option.

The Solution

Bringing a full, dynamic product catalog online

Delta’s old PDF-based catalog was completely replaced with a fully-scalable, dynamic product finder built for engineers and technical users. Each product included downloadable specs and documentation, making it easier for engineers to evaluate options quickly and accurately.

Form for requesting a quote on RF connectors with image of an SMP3 straight female to female adapter displayed

Creating a UX tailored to technical users 

The site’s entire structure was rebuilt for how engineers, sourcing teams, and QA professionals actually work. We designed a custom filtering engine with 17+ attributes to help users zero in quickly. Predictive search and built in quote requests guide users from discovery to action efficiently.

Delta's website homepage featuring company information and navigation menu.

Modernizing the visual and brand experience 

Delta also received a refreshed visual identity that better reflects its position as a leader in RF technology. demandDrive blended a new, clean design with technical precision to elevate the brand. Every detail reinforces trust and credibility, from updated diagrams, visuals, and messaging.

WordPress dashboard showing a list of products, with options to edit, view, and sort by categories.

Executing a complex migration and backend rebuild 

Hundreds of existing products were migrated from the old site into a new, mobile-optimized WordPress platform. We integrating redirects, CRM connected form and trained Delta’s team to manage everything themselves. The result is a future-ready site built for growth.

Website product page displaying various types of RF connectors with search and filter options on the left side.

The Result

A digital platform built to scale with Delta’s growth 

Delta’s static catalog was transformed to a flexible, engineer-first digital platform, making it faster and easier for customers to find exactly what they need

  • Product discovery is now fast and intuitive.
  • The site better reflects Delta’s leadership.
  • Management is simpler and scalable.
  • Sales and engagement pathways are streamlined.

The new platform doesn’t just support Delta’s current catalog, it positions them to scale, adapt, and stay competitive in a fast-changing industry.

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