Building a Knowledge Base

Opt In | Ep. 49

Your manager tells you to “do some research.” Ok…what does that mean?

New SDRs and reps who are ramping up a new program/division/industry feel that pain. The call for research is vague and directionless.

• Where do you go?
• Are there existing resources you can leverage?
• Should you be looking for anything in particular?
• How much is too much?

AJ and Alex discuss some of the challenges reps and managers face when building a knowledge base.

Managers: Suggesting sites, publications, and resource types can speed up your rep’s development considerably. Beyond basic marketing collateral, where else can they learn more about the product/company/mission?

Reps: Knowing how much information you need to ingest before putting it to the test will help you boost confidence and see timely success (holy cow am I a poet?). Do you need to know everything before you start doing your outreach, or will tidbits of info do the trick?

(Managers & reps should take notes on the opposite party up there as well…lots to learn from each other)

Opt in to accelerating development and building an appropriate knowledge base!