Disrupting Your Prospect’s Inbox

Opt In | Ep. 33

Most prospects treat their inboxes like a to-do list. They assign a tag or general bucket for each email depending on its importance.

Those buckets can range from “do in the next 5 minutes” to “I can worry about this next week” to “interesting, but I don’t have time.”

And of course, every SDRs nightmare, the “delete immediately” bucket.

How can you avoid that bucket and move your email higher up on their priority list?

Let’s get into the mind of your prospects and find out.

AJ and Alex dive into some examples they use to manage their inboxes, how they were able to catch their prospect’s attention as SDRs, and what changes you can make to your emails today to get higher engagement rates.

(hint: the answer is relevance – more on that below)

Opt In to thinking about where your outreach is going – not just the outreach itself.

AJ and Alex dive into some examples they use to manage their inboxes, how they were able to catch their prospect’s attention as SDRs, and what changes you can make to your emails today to get higher engagement rates.

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Key Takeaways

Sales Dev is part luck, part relevance (and a whole lot more, but bear with me).

Knowing that, it’s important to control what you can control.

Regardless of how open the window is, you give yourself a better chance at engaging with a prospect by making sure you build warmth, competence, and relevance.

Put in the work, get results.

Send lazy messages, get deleted.

There are no silver bullets in sales.

 

window relevance matrix

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