Self-Certification Programs

You’re listening to Unsubscribe! In this episode our former Director of Sales Development Mike Coscina dives into the viability of self-certification programs. How does it compare to an internal training program? Does it help or hurt SDRs? What’s the difference between training, coaching, and certification?

Lots of questions and lots of answers in this episode. If you’re responsible for training, coaching, or leading SDRs, this episode is for you!

“[Self-Certification] is really good for dipping your toe in the water of a subject…but they may not be as effective as if you were getting hands-on training.”