AI Coaching for SDRs

June 30, 2023 | By AJ Alonzo
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Opt In | Ep. 60

According to a guide published by Gartner, “70% of chief sales officers are implementing or considering investments in SDRs to generate pipeline due to concerns over a lack of adequate pipeline and the transition to virtual or hybrid selling organizations.”

But simply setting up an SDR team doesn’t guarantee results. In fact, if you *just* set the team up and fail to do any continuous coaching, you’ll likely lose production through “burn and churn.”

Gartner cited a report stating that “SDRs require approximately four to six hours of 1:1 coaching per month.” And if you’re a manager with a large team, getting in that ~1 hour/week with each rep can be pretty tough.

That’s where AI comes in. Not only can AI quickly distill hundreds to thousands of data points into actionable insight, but it can also pinpoint high-impact areas to make coaching more effective.

We’re not saying that sales coaching is being replaced by robots – humans are still a vital part of the equation. But when that human is armed with unbiased data from thousands of call sessions, it can lead to some seriously impactful results.

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According to a guide published by Gartner, “70% of chief sales officers are implementing or considering investments in SDRs to generate pipeline due to concerns over a lack of adequate pipeline and the transition to virtual or hybrid selling organizations.”

But simply setting up an SDR team doesn’t guarantee results. In fact, if you *just* set the team up and fail to do any continuous coaching, you’ll likely lose production through “burn and churn.”