5 Questions with Andy Culligan

A B2B Sales & Marketing Masterclass

Sometimes it feels like you need a PhD in lead generation to really align, motivate, and coach your sales & marketing teams. And last we checked, that program doesn’t exist.

According to our guest Andy Culligan, lead generation is a “learn it on the job” kind of role. His experience leading sales & marketing teams paints a vivid picture of what you need to understand to get everyone rowing the boat in the same direction.

Yo podcast listener – the world of B2B SaaS Sales & Marketing is daunting.

There are so many moving pieces. SDRs, AEs, Marketing Leaders, VCs, CEOs…they all have common goals, but work toward them in different ways.

Aligning those stakeholders and accurately forecasting outputs can be a nightmare.

But it doesn’t have to be.

Our guest, Andy Culligan, has a wealth of experience in leading sales & marketing efforts.

From pipeline generation & optimization to sales & marketing alignment to accurate forecasting & expectation setting, he’s done it all.

Tune in for a masterclass on running a B2B Sales & Marketing organization (with a little branding advice thrown in for good measure).

Go get em.

Our Guest

What He Does: Andy currently works as a fractional CMO & CRO for B2B SaaS companies

How to Connect: Andy’s LinkedIn | Andy’s Website

Sometimes it feels like you need a PhD in lead generation to really align, motivate, and coach your sales & marketing teams. And last we checked, that program doesn’t exist.

According to our guest Andy Culligan, lead generation is a “learn it on the job” kind of role. His experience leading sales & marketing teams paints a vivid picture of what you need to understand to get everyone rowing the boat in the same direction.