Banyan global
A refined web presence for a leader in family business advising.
A new, refreshed site designed to reflect BanyanGlobal’s proven expertise.
How we helped
Industry
The Client
BanyanGlobal is a family business advisory firm renowned for its expertise in assisting multi-generational enterprises around the globe. With decades of experience, the team at Banyan is committed to supporting family-owned companies. They work closely with owners to continually refine and evolve their practice, ensuring they can offer informed guidance on the many unique challenges these businesses face.
The Challenge
Recognized for their authority in the family business sector, BanyanGlobal needed a digital platform that showcased their credibility while remaining accessible and straightforward for clients seeking quick insights. Balancing the diverse expectations of numerous, passionate internal stakeholders added a layer of complexity to the project. Our team embraced the challenge of creating a completely reimagined website for BanyanGlobal, at elevating their online brand presence and showing off their distinct brand personality.
"By working together to develop the right stories and user flows, we helped build total stakeholder buy-in along every step of the journey. The new site reflects that close collaboration and trust we built together."
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The solution
Consolidating thought leadership into a scalable library.
As advisors, the BanyanGlobal team has a wealth thought leaders who regularly contributed blog posts, articles, case studies, podcasts, videos, and infographics. Heck, they’ve even published an entire book on running a successful family enterprise. The challenge, however, was to streamline and consolidate all this content—previously dispersed across two separate domains—into one cohesive, navigable library.
Our solution was to create an all-encompassing and scalable digital library that not only housed their existing content but was also designed to accommodate ongoing publications. This streamlined interface enhances the user experience, encouraging deeper engagement and exploration of BanyanGlobal’s website.
Intuitive content management for long-term success.
BanyanGlobal needed a website that could power their continued success well into the future—and that meant being able to independently manage and evolve their site for years to come.
By building their new WordPress site using the Gutenberg visual builder, we equipped the BaynanGlobal team with a user-friendly, flexible, easy-to-edit backend that simplifies the process of updating and maintaining the content. The intuitive nature of this CMS allowed them to effortlessly add, adjust, and restructure website content, making it an ideal solution for a dynamic, forward-thinking organization without a depth of coding expertise. That way, the site could continue to serve their evolving needs without requiring technical expertise every time.
The Result
The result: a robust digital platform for a leading family business advisor.
The outcome is a sophisticated, highly functional website that stands as a testament to BanyanGlobal’s leadership in the family business advisory space. It not only supports their digital marketing strategies but also significantly enhances user engagement and content discoverability.
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