Chaucer Foods

Crafting an engagement engine for a food and beverage leader. 

Industry

Growth Stage

Enterprise

The Client

Chaucer Foods, a global leader in baked and freeze-dried food manufacturing, provides innovative solutions for B2B partners worldwide. Known for their expertise and commitment to quality, Chaucer sought to modernize their digital presence with a website that truly reflects their leadership and innovation in the food manufacturing industry. This initiative aimed to: 

  • Strengthen their brand identity and global reputation. 
  • Simplify B2B engagement by making complex product sets more accessible. 
  • Showcase thought leadership through recipes and educational content. 

The goal was to create a website that not only supports their B2B audience but also positions them as the industry standard in baked and freeze-dried solutions. 

The Challenge

Chaucer’s existing website lacked the clarity, modern design, and functionality required to effectively engage their target audience. Key challenges included: 

  • An outdated design that didn’t communicate Chaucer’s innovative approach or leadership. 
  • Complex product navigation, making it difficult for users to explore offerings and understand their benefits. 
  • Limited support for Chaucer’s thought leadership efforts, such as recipe sharing and educational content. 
  • A need for streamlined user flows to drive engagement and conversions. 

Chaucer needed a digital solution that could overcome these challenges while aligning with their long-term growth strategy. 

"We worked closely with Chaucer Foods, to create a modern, easy-to-navigate website that highlights their expertise as a global leader in baked and freeze-dried food manufacturing. The result is a fresh, engaging site that reflects their innovation and supports their global audience."

Smiling woman with long dark hair wearing a maroon top against a gray background.
Rebecca Schnopp
Account Manager

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Laptop and phone displaying a website with text "Sustainable, Innovative Ingredients & Solutions" and images of fruits and vegetables

The Solution

Bringing a full product catalog to the forefront for site explorers 

We partnered with Chaucer Foods to design and build a site that integrates modern visuals, intuitive navigation, and strategic functionality. The solution was tailored to address their unique needs in the B2B food manufacturing space. 

Colorful assortment of freeze-dried fruits and baked snacks with product view buttons on vibrant backgrounds

Development of highly engaging site visuals 

We crafted a clean, modern design with impactful imagery and messaging that communicates Chaucer’s leadership and expertise. The design reflects their sophisticated, innovative approach to food manufacturing. 

Dried fruit products including avocado powder, banana slices, and various berries on a product display page.

Creating an intuitive product exploration UX 

A centralized product management system was implemented, enabling visitors to effortlessly browse, sort, and explore Chaucer’s offerings. Navigation was simplified, and automatic updates across product pages streamlined administrative tasks while ensuring consistency. 

Four dessert recipe cards: chocolate bar, marshmallow biscuit bars, raspberry gummies, white chocolate with strawberries.

Supporting a robust library of recipes 

We designed a dedicated space for recipes and educational resources to support Chaucer’s content strategy. This platform highlights their thought leadership in food innovation and provides room for future content expansion. 

Tablet and smartphone displaying a website for freeze-dried products, showcasing fruits, vegetables, and cheese.

The Result

An engaging new site built to bring out the best of what Chaucer has to offer 

The new website has transformed Chaucer Foods’ digital presence and driven significant improvements in key areas: 

  • Elevated user experience: The intuitive design simplifies product exploration and engagement, meeting the needs of B2B users more effectively. 
  • Enhanced brand perception: The modern visuals and clear messaging reinforce Chaucer’s leadership and reputation in the food manufacturing industry. 
  • Streamlined content management: Administrative teams now enjoy a seamless backend experience, keeping the site updated and accurate with minimal effort. 
  • Improved lead generation potential: Optimized user flows and calls-to-action drive engagement and open new opportunities for business growth. 

With their new website, Chaucer Foods is well-positioned to continue leading the industry, driving both innovation and engagement with their partners. 

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