The Client

As a well-known name in all-natural supplements, LifeSeasons is a leader in bringing big breakthroughs to those audiences who need them.

NeuroQ, the memory care supplement developed by leading neurologist Dr. Dale Bredesen, is a cornerstone of the LifeSeasons supplement catalog. But in a crowded marketplace with lots of competition, they knew NeuroQ needed a campaign that put audiences’ most important needs front and center—and made it easier than ever to purchase  and subscribe.

The Challenge

To boost awareness and subscriptions of NeuroQ, LifeSeasons needed a campaign that could shake up an otherwise predictable market.

Together with our creative partners, we developed campaign creative and a strategy to help NeuroQ stand out from their competitors. We knew the campaign needed to speak to potential users’ most important wants and needs—and deliver the right content to build awareness and drive real subscriptions. The result: a multimedia campaign with optimized messaging, maximized for conversions.