The Client

Medidata, a Dassault Systèmes company, is a leading provider of cloud-based solutions for life sciences organizations, specializing in innovative technologies that enhance the efficiency and impact of clinical trials.

Medidata’s platform offers a comprehensive suite of tools and services to streamline clinical development. Their solutions empower researchers, pharmaceutical companies, and other stakeholders to make data-driven decisions, optimize trial performance, and ultimately contribute to the advancement of global healthcare.

The Challenge

Our partnership with Medidata started as a consultative audit of their digital experience—a conversation that led to a stronger relationship and a larger scope for getting them on the road to a more personalized, intuitive website experience.

Working closely with their teams, we’ve deployed several significant optimizations to their website UX, their content strategy and execution, and their overall approach to personalization. The result: a site with more intuitive navigation, simpler pathways to relevant content, and a clear foundation for the next phase of their digital home.