The Client

Outset Medical is a pioneering healthcare technology company that specializes in innovative solutions for kidney care. Their flagship product, the Tablo Hemodialysis System, is modernizing nephrology and dialysis treatment by providing an all-in-one, user-friendly platform for renal replacement therapy in both clinical settings and in the comfort of patients’ homes. This versatile system streamlines the dialysis process, making it more accessible and less restrictive on patients’ lives.

Outset Medical’s overarching mission is to enhance the quality of life for people with kidney disease while optimizing the efficiency and continuity of healthcare delivery. Their commitment to innovation and excellence is central to their vision of transforming the future of healthcare, making advanced kidney care more accessible and effective for everyone involved.

The Challenge

Reaching and engaging patients with serious medical conditions is challenging due to data privacy regulations and targeting restrictions on traditional search channels. This is why, for Outset, we leveraged paid social media. Our team crafted and tested LinkedIn and Facebook ads that addressed their audience’s aspirations, and pain points. This combination of creativity, intelligent targeting, and audience-building significantly increased clicks and impressions.

For healthcare providers, our goal was to demonstrate that Tablo is more than a sleek, portable device for at-home use. We showcased its capabilities as a robust RRT system for treating complex and critically ill dialysis patients in hospitals. Our strategy included creating whitepapers, landing pages, and ads that illustrated how Tablo streamlines workflows and improves outcomes in demanding healthcare environments.