sage
Helping a leading advocate for LGBTQ+ elders extend their impact nationwide.
Building strategies that help improve the lives of LGBTQ+ elders.
How we helped
Industry
Key Market
North America
The Client
It’s a fact: LGBTQ+ elders face unique, systemic challenges that make life difficult—from housing and financial insecurity to social isolation.
Enter SAGE: a national advocacy and services group dedicated to improving the aging experience for LGBTQ+ community members. Since 1978, SAGE has worked tirelessly for those who “refuse to be invisible,” uniting businesses and advocates nationwide to build welcoming communities, keep these issues in the national conversation, and help ensure a fulfilling future for all LGBTQ+ people.
The Challenge
As more LGBTQ+ people reach retirement age, the social and economic challenges they face take on even more urgent importance. For SAGE, that means it’s more important than ever for their message and services to reach as many people as possible.
From our first marketing engagement to our ongoing strategic partnership, we’ve been proud to partner with SAGE to help spread their message far and wide. The result: a foundation to bring the SAGE message to more and more LGBTQ+ elders nationwide today, and well into the future.
"The content we created for SAGE had to inspire involvement. Visually and tonally, everything needed to reflect how ardently this organization champions the causes that matter to them."
Want to work together?
Let’s talk success.
The Solution
Building awareness through powerful creative campaigns.
Our partnership with SAGE started with a simple goal: to drive awareness and engagement with specific initiatives aimed at solving some fundamental challenges faced by LGBTQ+ elders. In this case, that meant maximizing engagement with their free financial wellness platform, SAGECents.
The result: even more visibility of the SAGE mission among those who need it most, and the beginning of a growing partnership between our teams.
Maximizing B2B connections with the right marketing mix.
SAGE isn’t just an advocacy organization—they also provide some of the nation’s most trusted services for businesses looking to strengthen and promote their commitment to improving the lives of LGBTQ+ elders.
We knew that engaging these industry players meant reaching them where they’re looking. That’s why we deployed a dedicated B2B campaign to support SAGE’s National LGBTQ+ Elder Housing Initiative, which partners with builders and developers to help LGBTQ+ elders access to safe, affordable, and affirming housing.
Our campaign centered on engaging these professionals with ad creative, promoted articles, landing pages, and digital guides designed to educate, inspire, and make those industry connections. The result: record-breaking engagement with educational content, and a steady pipeline of much-needed connections.
The Result
Building the foundation for a nationwide brand.
Our engagement with SAGE has evolved into something so much more than just a client-agency relationship. Now, it’s a real partnership—and that means we’re working closer than ever across all of their initiatives.
We’re working with SAGE to maximize their potential across their initiatives, including highly involved strategic guidance to help support their cross-initiative and nationwide outreach. Together, we’re building a real foundation for everything SAGE has planned.
Case Studies
Proven results powering real business gains.
Featured Case Studies
View case studies
Medrio
Medrio partnered with demandDrive to generate $16M in pipeline revenue and $3.2M in closed-won deals, leveraging their expertise to drive high-quality prospecting and long-term growth.
View case study
Sono Bello
Flexible, scalable, and simplified product exploration integrated with a robust product locator.
View case study
Qorvo
Qorvo teamed up with demandDrive to optimize lead management, qualifying 2,000+ leads, tripling opportunity conversions, and generating $32M in pipeline revenue.
View case study