demandDrive led a full relaunch of Smartlinx’s paid media strategy across Google, Microsoft, Meta, and LinkedIn. We created segmented audience groups to ensure each platform spoke directly to the right buyer, and tailored messaging for awareness, consideration, and conversion stages. This approach allowed us to maximize engagement while minimizing wasted spend on unqualified traffic.

We also built out a detailed performance framework to track return on ad spend, cost per lead, and conversion rates by channel. This allowed us to quickly identify what was working, shift budget accordingly, and improve results over time. Our ongoing testing and refinement helped establish a consistent pipeline of high-quality leads tied directly to revenue growth.