supro
A vintage sound deserves a fresh site.
Discover the sound of Supro with a refreshed, product-focused website.
The Client
In rock and roll, some names make a big splash–but only a few leave as legendary an impact as Supro.
Supro amplifiers and effects pedals have brought a distinctive vintage sound, look, and feel to rock for decades, and have become some of the most sought-after and respected among big name artists. Listen to recordings by Led Zeppelin, David Bowie, or the Rolling Stones and you’ll hear the sounds of Supro equipment.
The Challenge
Supro is known for its old-school, vintage charm, right down to the look and feel of the equipment itself.
When the time came to create a new website for Supro, we knew the site needed to match that same vintage feeling while still offering a modern, accessible user experience. Plus, the content needed to play a key role in telling the Supro story to a new generation of rockers, and provide an engaging UI for shoppers of all genres.
"Absorbing myself in an iconic, old-school brand and giving it a new life in the form of a website was a rewarding experience."
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The Solution
Elevating eCommerce with brand story.
The story behind the Supro brand is nearly as legendary as the equipment they create, and telling that story is crucial to communicating Supro’s craftsmanship, quality, and standard of excellence.
We designed the new fully-responsive Supro site to tell that story through the lens of the artists that use their equipment. By mixing product shots, lifestyle photos, videos, and artist highlights together with the brand story, we make it easy for users to connect these big-name artists with their own inner rockstar. And because Supro has such an enthusiastic community of both amateur and professional players, we pulled in Instagram posts to bring users into that inviting, all-together vibe.
Vibrant colors. Grungy textures. Supro sound.
Rock and roll comes in many colors: grungy, psychedelic, surf, prog, alternative–all tied together for decades by the classic sounds and styles of Supro.
Calling back to the brand’s vintage mid-century origins, we infused the new site with vibrant comic-book-like colors and patterns, which contrast nicely with the dark, vintage tones of Supro’s products. The result strikes just the right balance between playful style and time-tested substance, in true rock form.
Find Supro on any world tour.
The great sounds of Supro are meant to be experienced. That’s why Supro had a clear goal of making it as easy as possible to find and buy Supro equipment no matter where you’re browsing from.
We built an easy-to-use locator tool to help users find their nearest Supro sales location from anywhere, including online dealers with space to feature specific websites or promotions. Plus, it’s all mobile friendly, meaning you can find those sweet vintage sounds even when you’re on tour.
Two brands. One framework. Short timeline.
The great sounds of Supro are meant to be experienced. That’s why Supro had a clear goal of making it as easy as possible to find and buy Supro equipment no matter where you’re browsing from.
We built an easy-to-use locator tool to help users find their nearest Supro sales location from anywhere, including online dealers with space to feature specific websites or promotions. Plus, it’s all mobile friendly, meaning you can find those sweet vintage sounds even when you’re on tour.
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