Getting Started With Sales Development

December 17, 2022 | By AJ Alonzo
opt-in podcast

Opt In | Ep. 44

What you need to know before building & scaling out your SDR function.

Taking a kid out of college and expecting them to generate revenue after a couple of weeks of training is…well it’s absurd.

But sales leaders continue to build SDR functions with the mentality of “hire a rep, train them quickly, reap the rewards.”

That might have worked ~5 years ago, but there are nuances to building a high-performing team in today’s environment that need to be considered.

And consider them we shall.

As you might imagine, a company that builds and manages sales development functions gets asked a lot of questions about team structure, compensation, motivation, etc.

The nitty gritty stuff that you have to consider if you want to build a successful, sustainable team.

AJ and Alex cover 6 common questions & pitfalls in our recent onDemand event. From there, they teased out a couple of “aha” moments to highlight in an episode of Opt In.

As the SDR function becomes more strategic, the investment in and management of your reps becomes more important.

Opt In to modernizing your SDR function and building it with sustainable success in mind.

AJ & Alex’s Take

The best way to learn about this is to watch the recording (linked above), but if you’re looking for an abbreviated learning experience we’ve got you covered:

AJ and Alex cover 6 common questions & pitfalls in our recent onDemand event. From there, they teased out a couple of “aha” moments to highlight in an episode of Opt In.

As the SDR function becomes more strategic, the investment in and management of your reps becomes more important.

Opt In to modernizing your SDR function and building it with sustainable success in mind.