How Jake Bernstein of SPINS navigated a major acquisition and got a new team on the same page. Plus, how you can apply those lessons in your day-to-day.

Our Guest

Name: Jake Bernstein

What He Does: Jake is the Director of Business Development at SPINS, a featured thought leader in the Sales Assembly, and a Tampa sports fan living in Chicago.

Company: SPINS

How to Connect: Jake’s LinkedIn

If you’ve ever been part of a merger or acquisition, you know the feeling.

❓ Questions about job security.

❓ Questions about new responsibilities.

❓ Questions about tech, processes, and strategies.

In short, it’s a lot of uncertainty. And that can be really disconcerting for your business development team.

It’s important to be transparent, communicative, and empathetic in these situations. And that’s something Jake Bernstein knows firsthand.

He stopped by the show to talk about the acquisition he managed between his old company, ClearCut Analytics, and his new company, SPINS.

From demystifying the gray areas to highlighting the exciting parts (and everything in between), Jake made sure to keep his reps as involved and up-to-date as possible during the process. And because of that, they were able to seamlessly integrate systems, tools, processes, and teams without losing momentum.

The best part? Jake’s examples and lessons are applicable all of the time – acquisition or not. As long as you put the well-being of your reps first, you can use his advice to make a positive impact on your own organization.