ICON Eyewear
See the world through a better site
The Challenge
Helping the community see better with a refreshed, consumer-focused website
The team at ICON Eyewear didn’t feel that their website was conveying the sense of quality that someone would find within their offices. ICON and their marketing team at MD Connect tasked us with designing a new site that not only communicated personality and professionalism, but could be deployed across multiple ICON locations.
The Solution
#seegoodness
ICON is known throughout the Denver area for its high-quality, patient-focused eyecare professionals. However, their website wasn’t telling the same story – and wasn’t functioning well for their target audience. We concentrated on accessibility, which meant increased contrast, font sizes and line height. Larger marketing content areas could be easily controlled from the CMS.
The overall aesthetic needed to be tailored to engage a broad range of people who all want to see the world more clearly. Each procedure type required content and imagery targeted to the audience type it represents. Bold, visually engaging imagery, coupled with easy to read copy and subtle (micro)animations, support a highly-curated user journey.
Proven outcomes powering real business gains
Let’s discuss your growth goals
Results like this don’t come from a single tactic. They’re built by aligning sales, marketing, and operations around the full funnel to drive real, repeatable growth.
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