Studio Partner! See how we help revenue teams make GTM magic. 
Go-to-market for private equity portfolio companies
One partner to plan and run go-to-market across your portfolio, from strategy through execution.
demandDrive is a full-spectrum go-to-market agency for private equity firms and their portfolio companies. We deliver strategy through execution across go-to-market engineering, sales, marketing, and custom technology, for a single company or standardized across an entire portfolio.
Why it matters
Go-to-market is where the value-creation plan is won or lost
Returns increasingly come from operations and revenue growth, not financial engineering. That growth is won through go-to-market execution: the systems, pipeline, and sales motion that turn a thesis into EBITDA. We plan and run that motion, so the value-creation plan has a team behind it from the start.
47%
of PE value creation now comes from operations, up from 18% in the 1980s
71%
of value creation in 2024 exits was driven by revenue growth
~20
quarters to roughly triple a company’s value over a typical hold
.8–1.2x
added EBITDA multiple at exit, associated with mature revenue operations
What we do
Strategy through execution across the full go-to-market
Engage one capability or all four. We don’t just advise; we build and run.
The systems your value-creation plan runs on
- CRM build and cleanup, pipeline architecture, scoring, routing, and board-ready reporting
- Enrichment and automation powered by Clay, plus AI workflows that replace manual processes
- The GTM engineer function, delivered as a service
Sales development, run by people who’ve done it 15+ years
- Fully managed or co-managed SDR programs, including prospecting, multi-channel outreach, qualification, meetings
- Headcount, management, and ramp risk sit with us
- Scales up or down as the thesis evolves
The full funnel, not just the top
- Website, content, and paid media
- Marketing operations
- Attribution and reporting that hold up to diligence and board scrutiny
The build work most agencies can’t do
- Website builds and migrations
- Custom integrations and bespoke tooling across your stack
- AI-driven automation and middleware that unifies data and removes manual work
How firms work with us
How private equity firms work with demandDrive
Your long-term go-to-market team
Most of our relationships are long-term. For portfolio companies that want an embedded, ongoing go-to-market function, we own the systems, pipeline, and execution for the life of the hold, scaling as the company grows. We’re the engine, not a gap-filler.
A fast start while you build the team
The RevOps or GTM engineer hire is hard to make and slow to ramp, and the value-creation clock doesn’t pause while the seat sits empty. Engage us now and an experienced team starts in weeks. When you do hire, they inherit a running system instead of a blank slate.
Standardized across your portfolio
Roll us out across multiple portfolio companies for a replicable framework, consistent board-ready reporting, and portfolio-wide visibility, instead of every company reinventing the wheel with one-off contractors and disconnected tools.
For sponsors
Pricing built for sponsors
We offer preferred pricing and portfolio-level relationships for firms engaging us across multiple portfolio companies. One master relationship, one team that knows your playbook, and economics that improve as you roll us out.
Proof, not promises
Automated systems that scale without additional headcount
After a rollup of three companies in a PE-backed portfolio company, the demandDrive team transformed a 20-person manual lead-research function into a modern, Clay-powered workflow. This netted roughly 35x return on the build, while improving quality and close rates.
That’s the operational efficiency we bring to portfolio companies: replacing people-dependent, manual processes with systems that scale.
