demandDrive Named Clay’s Inaugural “Rising Star” Partner Following Rapid GTM Tech Integration

The B2B services firm earns top honors at Clay’s Sculpt conference, validating its shift toward automated, tech-enabled sales development.

BOSTON, MA – October 19, 2026 – demandDrive, a leading tech-enabled go-to-market (GTM) services firm specializing in revenue operations, growth marketing, and outsourced sales development, has won the inaugural “Rising Star” award at Clay’s first-ever Partner Day, held during the Sculpt conference in San Francisco. The award recognizes demandDrive’s speed in building Clay into the managed sales and marketing programs it runs for B2B clients.

The milestone follows demandDrive officially joining the ecosystem as a certified Clay Studio Partner in May 2026. Over the last five months, the firm has embedded Clay’s data infrastructure directly into its managed sales and marketing programs. The integration allows clients to lower operational costs, improve pipeline quality, and accelerate pipeline velocity.

“The way B2B companies find and engage buyers has fundamentally shifted, and data fragmentation is a massive bottleneck,” said Lindsay Frey, Co-Founder and CEO of demandDrive. “This award reflects how fast our team moved to operationalize Clay’s engine. We are giving our clients a scalable path from raw data to qualified pipeline, proving that the right mix of technology and managed execution wins in this market.”

demandDrive’s relationship with Clay began in 2024, with the firm scaling up to Clay Enterprise late last year. 

By pairing data engineering with outsourced execution, demandDrive has driven broad adoption across its client base, delivering measurable return on investment by running always-on plays across each client’s full addressable market, instead of one-off list builds.

“demandDrive was a Clay customer before they were a partner, and it shows,” said Amy Reams, Head of Partnerships at Clay. “They run their own business on Clay, then took what works to their clients by building it into their SDR and marketing programs. That’s what an always-on revenue engine looks like in practice, and it’s why they’re our first Rising Star.”

About demandDrive

Founded in 2011 and headquartered in Waltham, Mass., demandDrive is a complete GTM agency that helps B2B companies build predictable pipeline through outsourced sales development, demand generation, and revenue operations, including expert Clay implementation. The company has been named to the Inc. 5000 list and the Boston Business Journal Fast 50. Learn more at demanddrive.com.

About Clay

Clay is the always-on revenue engine for go-to-market teams. It combines data from 200+ providers, a company’s own first-party data, and AI agents to find the right accounts and run the next-best play for each one across the entire market. Clay’s mission is to grow every company to its full potential. Learn more at clay.com.

Contact:
Sarah Esteverena
Chief Marketing Officer
sarah.esteverena@demanddrive.com