Studio Partner! See how we help revenue teams make GTM magic. 
Peter Modest
Peter Modest is the Chief Technology Officer at demandDrive, where he oversees the GTM Engineering, RevOps, and Engineering teams. He leads the company’s technology strategy across AI transformation, GTM tech infrastructure, technology partnerships, and enablement, building the systems and skills that let clients run marketing, sales, RevOps, and demand generation as one connected revenue engine.
Peter believes the best go-to-market solutions are interdisciplinary. He sees AI as the force dissolving the traditional boundaries between these functions, and he designs approaches that blur those lines, bringing teams together across disciplines at every opportunity. That philosophy shapes the agentic workflows, AI-powered data pipelines, and integrated CRM architectures his teams build for clients, each tied to measurable ROI, not experimentation. It also drives the enablement programs that help demandDrive’s people put AI to work.
He also leads demandDrive’s partnership strategy. He helped establish the company’s Clay Studio partnership and builds relationships with the platforms shaping modern GTM, turning them into joint offerings that give clients earlier access to emerging capabilities.
Peter started a web consulting business as an undergraduate and had an established firm by graduation, building teams and designing and engineering web solutions to complex problems for enterprise businesses and institutions including Disney, Harvard, MIT, and Girl Scouts of the USA. In 2017 he founded DI Labs and served as its CEO. In 2021 he merged DI Labs with Digital Impulse and became CTO, establishing the agency’s reputation in web development, CMS/CRM integration, and marketing automation. Digital Impulse joined demandDrive in 2023 to close a gap Peter kept seeing: even the strongest marketing needs strong sales execution to drive revenue.
Peter pursued engineering, computer science, and art at Hampshire College and is based in Cambridge, Massachusetts. He’s an avid birder and environmentalist, and serves on the board of directors of the Brookline Bird Club.
