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Tad Bustin
Tad Bustin is the Chief Strategy Officer at demandDrive, where he leads the company’s strategic direction across client programs, partnerships, new service lines, and internal technology. Tad joined demandDrive in 2016 as an SDR, grounding him in the day-to-day realities of sales and marketing execution that still shape how we approach GTM strategy today. Over the past decade he has grown through every level of the organization, building the systems, processes, and teams that enable demandDrive to deliver exceptional results for its clients.
Tad spent several years leading demandDrive’s client success organization, first as Director, then Senior Director, and later Vice President of Client Success. He then served as General Manager of Sales Service, overseeing the delivery of demandDrive’s sales development programs. Throughout these roles, he has partnered with some of the most exciting companies in tech to build repeatable processes and best-in-class revenue development functions.
As CSO, Tad is focused on AI innovation, technology enablement, and refining the processes that will strengthen and scale demandDrive’s service delivery as a leader in human-in-the-loop GTM execution.
Tad holds a bachelor’s degree in History and Comparative Literature from Ohio Wesleyan University and is based in Wayland, Massachusetts. Outside of work, he has volunteered as a Big Brother with Big Brothers Big Sisters of America since 2019.
