Supro

A vintage sound deserves a fresh site

Discover the sound of Supro with a refreshed, product-focused website.

The Challenge

Build a modern digital experience for a vintage brand

Supro is known for its old-school, vintage charm, right down to the look and feel of the equipment itself.

When the time came to create a new website for Supro, we knew the site needed to match that same vintage feeling while still offering a modern, accessible user experience. Plus, the content needed to play a key role in telling the Supro story to a new generation of rockers, and provide an engaging UI for shoppers of all genres.

"Absorbing myself in an iconic, old-school brand and giving it a new life in the form of a website was a rewarding experience."

Joe Gallo

Senior Web Designer

Display of various guitar amplifiers stacked, with a guitar and foot pedals in front, set against a dark backdrop.

The Solution

Elevating eCommerce with brand story

The story behind the Supro brand is nearly as legendary as the equipment they create, and telling that story is crucial to communicating Supro’s craftsmanship, quality, and standard of excellence.

We designed the new fully-responsive Supro site to tell that story through the lens of the artists that use their equipment. By mixing product shots, lifestyle photos, videos, and artist highlights together with the brand story, we make it easy for users to connect these big-name artists with their own inner rockstar. And because Supro has such an enthusiastic community of both amateur and professional players, we pulled in Instagram posts to bring users into that inviting, all-together vibe.

Vibrant colors. Grungy textures. Supro sound.

Rock and roll comes in many colors: grungy, psychedelic, surf, prog, alternative–all tied together for decades by the classic sounds and styles of Supro.

Calling back to the brand’s vintage mid-century origins, we infused the new site with vibrant comic-book-like colors and patterns, which contrast nicely with the dark, vintage tones of Supro’s products. The result strikes just the right balance between playful style and time-tested substance, in true rock form.

Four illustrated squares showing combos, heads, cabs, and pedals for musical equipment on colored backgrounds.
Map showing multiple store locations across North America on a tablet and smartphone screen, with store logos visible.

Find Supro on any world tour

The great sounds of Supro are meant to be experienced. That’s why Supro had a clear goal of making it as easy as possible to find and buy Supro equipment no matter where you’re browsing from.

We built an easy-to-use locator tool to help users find their nearest Supro sales location from anywhere, including online dealers with space to feature specific websites or promotions. Plus, it’s all mobile friendly, meaning you can find those sweet vintage sounds even when you’re on tour.

Two brands. One framework. Short timeline.

The great sounds of Supro are meant to be experienced. That’s why Supro had a clear goal of making it as easy as possible to find and buy Supro equipment no matter where you’re browsing from.

We built an easy-to-use locator tool to help users find their nearest Supro sales location from anywhere, including online dealers with space to feature specific websites or promotions. Plus, it’s all mobile friendly, meaning you can find those sweet vintage sounds even when you’re on tour.

Two angled tablets displaying websites on white background.

Proven outcomes powering real business gains

Website display with sections for hosting dinners, making friends, and donating to music schools, shown on desktop and mobile.

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Red electric guitar in front of a website background displaying guitar models and information.

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Let’s discuss your growth goals

Results like this don’t come from a single tactic. They’re built by aligning sales, marketing, and operations around the full funnel to drive real, repeatable growth.

Fill out the form to start a focused conversation around your goals and how we can help power your success.

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