Bell’s
If you cook it, they will come
The Challenge
Say hello to 150 years of cooking history
2017 was Bell’s 150th year in the kitchen, and the company came to us seeking a brand update, website redesign, and social media strategy worthy of that history. Bell’s wanted a new logo to recognize the anniversary, and a fresh look that celebrated the company’s past while looking confidently toward the future.
Oh, and they wanted it fast — did we mention the entire project needed to be designed, developed, tested, and launched in just 60 days?
The Solution
Kickin’ it up a notch
If you hail from New England, or you’ve found yourself in the area for a Thanksgiving feast, you’ve undoubtedly seen the iconic box — thick lettering framing a blue and red turkey. 150 years later, we wanted to preserve the charm of the original branding when refreshing Bell’s digital properties.
Our designers opted to integrate brand colors and fonts in a more meaningful way, and call out the history of the brand directly with a special tagline. Select recipes, many sent in from loyal Bell’s customers, are featured throughout the site to reinforce that Bell’s is for more than just Thanksgiving.
A vibrant experience across all devices
As with all of our builds, we designed the new site experience to look and feel great across multiple device types and screen resolutions.
Whether seeking product information, delicious Bell’s recipes or store locations, we wanted users to be able to access key information as quickly and seamlessly as possible.
The Result
Food Network(ing)
Nothing goes with good food better than good conversation, so in launching the new site, our team designed and implemented a multi-channel social media strategy to build awareness and drive engagement. We applied the brighter digital branding to Bell’s social profiles, produced 30-second recipe videos, and integrated bite-sized content into the new website in order to increase social sharing.
Working with the New England household name that is Bell’s, our team was challenged to honor 150 years of delicious tradition while also giving the client a digital presence worthy of the age of Instagram. Leveraging bold design, responsive development, and a social media strategy leveraging user-generated content, we cooked up a fresh new take on one of New England’s most beloved brands.
Proven outcomes powering real business gains
Let’s discuss your growth goals
Results like this don’t come from a single tactic. They’re built by aligning sales, marketing, and operations around the full funnel to drive real, repeatable growth.
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