The Solution

Making every journey through the blog an adventure

When we first partnered with EF Tours, their existing blog’s categorical structure aligned neatly with their internal brand pillars… but what they needed was a structure that served more of the content their users were really searching for.

We created a robust, flexible tagging system to accompany the three new content categories, which allows each article to be tagged with an unlimited amount of topics and locations. Based on this new organization, we also upgraded the search and filter system, letting the user search and filter by categories, topics, and locations.

This new organization also allowed us to leverage more ‘related content,’ encouraging users to keep exploring topics or categories that capture their interest.

Telling richer stories with modernized content layouts

Our team helped elevate the EF Tours blog experience by modernizing page layouts, removing the sidebar, and allowing for full-width sections to better immerse the user in each individual article.

We introduced a library of flexible modules to support a variety of article content. This includes features like an image or video slider, listicle content, masonry image grid, media embed, and more to aid in storytelling.

This new organization also allowed us to leverage more ‘related content,’ encouraging users to keep exploring topics or categories that capture their interest.

The result: content experiences bolstered by more engaging layouts, helping to take all those travel stories beyond just text-based content.

The Solution

Letting the brand shine with clean, minimal design

Because EF Tours is one branch of the larger Education First brand family, we crafted the new blog experience to align neatly with EF’s tight brand guidelines.

Generous use of white space, coupled with their minimal color palette (black, white, and pops of light blue to indicate interactive elements), allow for their strongest design asset to shine: their photography. 

EF Tours puts a heavy emphasis on beautiful travel photography, which plays a crucial role in captivating their users and, ultimately, selling more amazing experiences.