Medidata

A clinically precise digital strategy for a leader in clinical trials tech

The Challenge

Making it easier than ever to test & validate breakthroughs in medicine

Our partnership with Medidata started as a consultative audit of their digital experience—a conversation that led to a stronger relationship and a larger scope for getting them on the road to a more personalized, intuitive website experience.

Working closely with their teams, we’ve deployed several significant optimizations to their website UX, their content strategy and execution, and their overall approach to personalization. The result: a site with more intuitive navigation, simpler pathways to relevant content, and a clear foundation for the next phase of their digital home.

Desktop and mobile screens displaying a website with navigation menu and featured content sections, emphasizing digital design.

The Result

Bridging the divide between user and content

With a large suite of products and solutions, combined with a huge library of resources and insights, Medidata needed a streamlined UX to make the journey toward conversion as smooth as possible for each of their audiences. We deployed site-wide optimizations as part of an ongoing effort to advance them toward a truly personalized website experience.

  • Personalization strategy & deployment planning
  • Refreshed navigation and user experience
  • New homepage design and copywriting
  • Content creation & blog writing
  • Design & visual execution
  • Marketing strategy consultation

Proven results powering real business gains

Map displaying healthcare provider locations in Massachusetts with filters for various types of surgeries.

Healthcare

Launching FINDA, a custom locator tool to boost organic visibility and streamlined patient conversions.
Desktop and mobile view of a website offering weight loss programs and resources for healthy living

Healthcare

In just 60 days, we launched a modern, high-performing site using our streamlined module system.
Collage of website screenshots showcasing professional services and resources with people interacting in an office setting.

Healthcare

HubSpot’s powerful backend paired with demandDrive’s UX and design expertise delivered a site that’s as strategic as it is beautiful.
Graphic promoting a staffing assessment tool with phones displaying app interfaces, featuring text 'Discover Gaps. Reduce Risk.'

Healthcare

Aligning messaging across platforms and turning a lagging media program into a high-performing growth engine.
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Healthcare

Driving breakout event attendance and laying the groundwork for a recurring event model.
Website design showcases various pages with blue and white theme featuring personalized care and medical industry focus.

Healthcare

Empowering a pioneer in orthopedic solutions with a unified digital presence for the next stage of their growth
Digital laboratory scale with display and keypad on a white surface.

Healthcare

A new site for a new brand rollout powering a leader in diagnostics.
Handheld wireless ultrasound device with text promoting high-definition imaging for specialized patient care against a blue background.

Healthcare

Unmatched medical imaging, meet innovative user experience.

Let’s discuss your growth goals

Results like this don’t come from a single tactic. They’re built by aligning sales, marketing, and operations around the full funnel to drive real, repeatable growth.

Fill out the form to start a focused conversation around your goals and how we can help power your success.

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