Roc Nation

Ecommerce greatness made easy

The Challenge

Reimagining and relaunching paperplane.shop

Roc Nation came to us looking for help with Paper Planes, the company’s Emory Jones-led fashion brand. After years of making do with dated technology, the Planes site was in need of both front and backend help. The design no longer represented the look and feel of the brand, and the company’s growth was slowed by an ecommerce system no longer adequate for the demands of the business.

Various devices displaying a fashion website, including a laptop, tablet, and smartphones, showcasing a modern design.

The Solution

A complete ecommerce transformation built for scale

We partnered with Roc Nation to refresh the front-end style of the site, and transition Planes from an antiquated ecommerce platform onto Shopify Plus.

Along the way, we reconfigured the company’s online processing and fulfillment, fraud detection, and overhauled the structure of their entire product catalog.

The Result

The big transition

Our technology team partnered with Planes product managers to make the ecommerce platform switch as seamless as possible. After extensive research, we identified Shopify Plus as the best fit for Planes. We worked with Planes’ vendor to manage SKU exports from the current system and into Shopify, setting up processing and fulfillment as well as optimizing all front-end product information.

Responsive website design displayed on a laptop, tablet, and smartphone screen in black and white theme.

Proven outcomes powering real business gains

Website display with sections for hosting dinners, making friends, and donating to music schools, shown on desktop and mobile.

Consumer Brands

A vibrant and dynamic new brand identity to help recycling feel fun and approachable.

Laptop and smartphone displaying a website with colorful food images and "Sustainable, Innovative Ingredients & Solutions" text

Consumer Brands

Crafting an engagement engine for a food and beverage leader.

Cartoon pig dressed as an astronaut floating in space with colorful planets in the background.

Consumer Brands

eCommerce for an out-of-this-world brand.

Modern shopping center entrance with large windows, featuring Starbucks and multiple storefronts under a clear blue sky.

Consumer Brands

Designing a new website for a leading one-stop shop to fuel up.

Al fresco applewood smoked sausage with roasted potatoes, surrounded by various sausage packaging on a marble surface.

Consumer Brands

All-natural, refreshed digital.

Website design mockups displayed on angled grids with various layouts and color schemes.

Consumer Brands

Building a new home for luxury.

Red electric guitar in front of a website background displaying guitar models and information.

Consumer Brands

Quality refined. We built a refreshed, product focused site for a legendary guitar maker.

Bottle of NeuroQ Brain Health Memory & Focus supplements surrounded by ingredients like turmeric and ginkgo biloba.

Consumer Brands

Elevated digital thinking for brain care experts.

Let’s discuss your growth goals

Results like this don’t come from a single tactic. They’re built by aligning sales, marketing, and operations around the full funnel to drive real, repeatable growth.

Fill out the form to start a focused conversation around your goals and how we can help power your success.

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