Roc Nation
Ecommerce greatness made easy
The Challenge
Reimagining and relaunching paperplane.shop
Roc Nation came to us looking for help with Paper Planes, the company’s Emory Jones-led fashion brand. After years of making do with dated technology, the Planes site was in need of both front and backend help. The design no longer represented the look and feel of the brand, and the company’s growth was slowed by an ecommerce system no longer adequate for the demands of the business.
The Solution
A complete ecommerce transformation built for scale
We partnered with Roc Nation to refresh the front-end style of the site, and transition Planes from an antiquated ecommerce platform onto Shopify Plus.
Along the way, we reconfigured the company’s online processing and fulfillment, fraud detection, and overhauled the structure of their entire product catalog.
The Result
The big transition
Our technology team partnered with Planes product managers to make the ecommerce platform switch as seamless as possible. After extensive research, we identified Shopify Plus as the best fit for Planes. We worked with Planes’ vendor to manage SKU exports from the current system and into Shopify, setting up processing and fulfillment as well as optimizing all front-end product information.
Proven outcomes powering real business gains
Let’s discuss your growth goals
Results like this don’t come from a single tactic. They’re built by aligning sales, marketing, and operations around the full funnel to drive real, repeatable growth.
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